As we grow up, we start looking around for the best. The best clothes, the best shoes, the best watch, the best girl. Thats keep us ticking, gives us some inspiration to get up and move in the world of which we got bored long back. We start taking pleasure in the best, pursuing the best.
This, if stays in its original form is still a defend-able thing what we call pursuit of excellence. Slowly this habit finds an extension in getting associated with the excellence and then with the excellent and then with what that excellent is wearing or driving.
In our desperate search of excellence and excellent, we start making snap judgement. Excellent drives BMW becomes BMW hmm.. must be excellent.
You can't just be. Like you were born. Just to be. Not to prove. If you start just being, at times you are ridiculed, or for sure not given due importance. But that is justified. Its a give and take world. You can not always expect to be at receiving end without being asked for something in return.
I feel like puking when i hear someone saying, 'how can you like her, you didn't see the kind of footwear she was wearing'? or 'You saw his clothes? didn't look like an IIM pass out'. Someone wants to flaunt her pursuit of excellence by going for a brand or not is completely her choice.
Having said all that, I know I 'grow up' a bit every time I get myself a smart phone or a branded shoe. Or rather every time, I succumb to the requirements of the world to pose myself as a 'grown up'. A grown up, in pursuit of excellence, in pursuit of the best, perfectly studded with perfect brands.